Mission

 We improve, inspire and connect our members - the media professionals of San Diego - with quality meetings and helpful services.

Vision

We will become the community of professional media communications experts recognized as the definitive source of current comprehensive information, skills and connections needed to succeed in a highly competitive environment.

MCA-I's Strategic Commitment to Media Communications Professionals

The Media Communications Association-International (MCA-I) reaffirms our commitment to increase awareness of mission critical functions of media communications professionals and to support - in every stage of their career - those engaged in the profession. MCA-I's Strategic Plan, focusing association efforts through 2010, comprises three key initiatives: cultivation of partnerships; establishment of an industry university and online library and building a voice for the industry. These initiatives are underway with deliverables starting this year and a culmination to these efforts to come well before the end of the decade. They are works in progress, and we welcome your participation.